The same tappit technology that enables payments can also be used to activate social media accounts opening up a raft of brand activation ideas. It’s a great way to get visitors interacting with your social media channels but it’s also a great way to add value you for your sponsors and partners.
Linking your visitor’s tappit device to their social media profile opens brand activation possibilities for your venue and its sponsors.
You can link the profiles at various stages throughout the experience:
Attendee registers wristband with name and email address (prefilled) and links to Facebook / Twitter account (incentivised) during the ticket purchase process.
Attendee receives confirmation email with link to register wristband (incentivised) and registers wristband with name and email address (prefilled) and links to Facebook / Twitter account.
There are many ways to make the most of your social platforms. Each of these ideas can be utilised for brand amplification by event organiser or sponsors eg Photo Spot could be in front of a branded background or brand can automatically appear as part of the photo template. Each activity increases data awareness but can also activate contact between sponsors and attendees.