Emirates Airline Dubai Rugby 7s

Dubai 7s Stadium, Dubai

who

Emirates Leisure Retail (ELR) in conjunction with Emirates Airline Dubai Rugby 7s

where

Dubai 7s Stadium, Dubai

when

2014 – VIP village solution
2016 – Full cashless solution
Three-year contract in place 2016-18

what

An annual sporting event owned by Emirates Group, attracting over 100,000 guests over three days. ELR is responsible for all food and beverage outlets throughout the venue. Sponsored wristbands are loaded with funds at specific booths or via roaming sales staff and funds redeemed against food and beverages throughout the venue.

quote
It was a pleasure working with the tappit team. From tender through to event delivery and post-event analysis, they were a great team to work with. The RFID system and wristbands worked extremely well and the back-end reporting and data provided was very informative and useful for planning our next event.

Kevan Hodges

General Manager,

Emirates Leisure Retail

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