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Emirates Airline Dubai Rugby 7s


Emirates Leisure Retail (ELR) in conjunction with Emirates Airline Dubai Rugby 7s


Dubai 7s Stadium, Dubai


2014 – VIP village solution
2016 – Full cashless solution
Three-year contract in place 2016-18

An annual sporting event owned by Emirates Group, attracting over 100,000 guests over three days. ELR is responsible for all food and beverage outlets throughout the venue. Sponsored wristbands are loaded with funds at specific booths or via roaming sales staff and funds redeemed against food and beverages throughout the venue.

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Aim of the program

To increase spend, improve the efficiency and simplify the logistics of the event. Organisers benefited from easier cash management, quicker reconciliation, eliminated need for unwieldy voucher solution.



  • tappit successfully provides platform for HSBC FastPay solution 99.8% transaction success rate
  • 200,000 transactions over three days
  • Over 50 F&B outlets with customised menus serviced
  • tappit meets all KPIs agreed with event organisers
  • Visitors benefited from a cutting-edge solution that worked more efficiently than cash or vouchers


  • Registration, fund load, payment and redemption facilities
  • Transaction processing and reconciliation
  • Full, comprehensive reporting
  • Provide all hardware and wristbands
  • Provide necessary software
  • Training Dubai 7s staff on use of the above

It was a pleasure working with the tappit team. From tender through to event delivery and post-event analysis, they were a great team to work with. The RFID system and wristbands worked extremely well and the back-end reporting and data provided was very informative and useful for planning our next event.”

Kevan Hodges

General Manager Emirates Leisure Retail