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TAPPIT EXPERIENCES

Bury Football Club (Gigg Lane)

Who

Bury Football Club

Where

Gigg Lane, Bury

When

October 2017

Bury FC is a team in England’s League One. As part of our sponsorship deal with the club we offered its main outlets a cashless option to introduce the concept of cashless to football fans.
aims

Aim of the program

  • Capture customer data e.g. buying behaviour
  • Build loyalty through the RFID card
  • Communicate to the customer through the app
  • Cashless environment (all areas will offer cash for now)
features

Features

Implemented cashless payment option linked to central reconciliation for:

  • Members suite
  • Starkies Restaurant
  • Social Club
  • Retail Shop
quotes

The opportunity to offer our fans the chance to go cashless at Gigg Lane was such an exciting prospect for us. Utilising the expertise of our Main Club Partner, it gives us the chance to collect data on our supporters, find out more on buying behaviours and learn how best we can communicate with our fans moving forward.”

Matt Caren

Commercial Director, Bury FC