Manchester City announces partnership with tappit in the UK and Asia Pacific

Manchester City announces partnership with tappit in the UK and Asia Pacific

18th October 2018 - Manchester City announces partnership with tappit in the UK and Asia Pacific.

  • Manchester City announces deal with cashless experience experts, tappit
  • tappit becomes the Club’s Official Events Cashless Payment Partner
  • The partnership will see tappit enhance experiences for fans of the Premier League champions across a variety of live experiences

Manchester City has announced a new partnership in the UK and Asia Pacific with tappit, a solution that provides cashless experiences at sports, festivals and entertainment events. The deal will explore the use of this technology at Club events across the world, including global live screenings and mass participation events.

tappit share Manchester City’s passion for digital innovation, with the technology enabling fans to have a better experience at an event via easy-to-use cashless payment methods. Insights generated by the technology also provide the Club with the opportunity for continuous development based on fan usage.

Manchester City will work with tappit to offer a variety of added-value features for fans, with tappit’s worldwide footprint meaning the Club’s global fanbase will also benefit from this new partnership during live experiences throughout the season.

Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said:

“Manchester City is excited to be entering this partnership with tappit, whose cashless technology has proven popular at many live events. The partnership comes at a time where football and technology are more closely linked than ever before – working with tappit will certainly help us utilise this.

We want our fans to enjoy interacting with the Club when attending one of our many live events around the world and we hope this partnership will give our fans some great new experiences.”

Jason Thomas, CEO at tappit comments:

“We are delighted to be working with Manchester City and its fanbase across the world. We are committed to helping clubs deepen relationships with their supporters and Manchester City shares our vision to deliver an incredible fan experience. On top of this, the fact that they are a truly global organisation matches both our ambition and geographic reach, making them the perfect sporting partner.”

For more information, please contact:
Rayna Sidhu, rayna.sidhu@cityfootball.com +44 7591 200 884

About Manchester City Football Club

Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, five League Championship titles, including three Premier League titles (2012, 2014, 2018), and five FA Cups. Manchester City is one of six teams comprising the City Football Group which includes New York City FC, Melbourne City FC, Yokohama F. Marinos, Club Atlético Torque and FC Girona.

Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.

For more information, please visit www.mancity.com

About tappit

tappit enhances live experiences, providing technology and insights to make events better and more profitable.

tappit is passionate about improving the experiences of attendees at sports, festivals and entertainment venues; a passion born of the fact that we are a team of sports fans, music enthusiasts and event lovers.

The tappit platform has cashless payments at its core and also offers access control, registration, detailed reporting and easy integration with existing systems. We reduce queues, maximise profit, eliminate fraud and provide event organisers with valuable data and insights.

Events and venues around the world provide the best cashless experience using tappit, including: Birmingham City Football Club, Bestival, Emirates Airline Dubai Rugby 7s, Creamfields, Abu Dhabi Grand Prix and the World Surf League.

For more information visit justtappit.com

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